An Established Brand
A franchisee pays the franchisor an initial amount of money, as well as continuous royalties, in return for being able to use the company's trademark name, receiving training and ongoing support, as well as gaining the advantage of using the proven successful business model that the owner has developed.
In addition to being able to use the established brand name and trademark, you will be able to avoid some of the many pitfalls that many make when starting their own small, start-up business. This is because the franchisor has already perfected the business model through trial-and-error. You will also benefit in the same way when it comes to franchise marketing, as the franchisor already has a clear and complete picture of their competition and how to beat them.
